We now live in a world where Apple is releasing VR glasses, Teslas are driving themselves, and AIs such as ChatGPT are capable of doing almost anything. Doesn’t it seem so obsolete that we’re still exchanging private data for free web services? Steering away from the ad and dollar-driven model, we at Galxe believe that community is the foundation and future of web3.

At the forefront of revolutionizing web2 marketing, Galxe has been envisioning and implementing an ecosystem in which both web3 users and projects thrive.

How it works is simple — projects create Campaigns on Galxe with rewards to incentivize participants, while users discover, contribute, and build up their on-chain identities. With over 20 million active users to date, Galxe has propelled the growth of Optimism, Polygon, Arbitrum, and more than 5,000 partners with reward-based loyalty programs.

This blog is a full overview of what Galxe has to offer and a summary of the best strategies that we extracted from past successful Campaigns.

Brand, Social, Community

Numerous projects have successfully kicked off on Galxe with our go-to-market strategies, including DeFi projects, NFT projects, Layer 1, Layer 2 blockchains, and more. Not only that, Galxe has also powered trailblazing ecosystem campaigns such as Linea Voyage, Arbitrum Odyssey, Optimism Quests, and SPACE ID’s Airdrop Campaign.

In your project’s early stage, it’s all about brand awareness and initial supporters to build a strong foundation for your community.

So, let’s talk social — Twitter, Discord, Telegram, the three major channels of web3 marketing. Galxe offers unique credentials for each platform to help you boost social traffic in the early days. From attending Discord AMAs to retweeting specific tweets, everything can be tracked automatically with zero coding required, thanks to our Discord, Twitter, and Telegram credentials. Odos is a great example to follow with exceptionally successful social growth achieved on Galxe.

💡 Tip №1:

Campaigns with multiple partners and lasting for longer duration can drive more traffic, such as Optimism Quests and Linea Voyage, where both attracted millions of participants. Galxe’s own Campaign, the 10-week-long Community Missions, is another great example. Invite close partners to join your next Campaigns, with joint community forces, bigger prize pools, and amplified growth!

Galxe’s Campaign Collection is the best tool for multi-partner and multi-seasonal Campaigns. Under the same theme, you can set up individual quests for each partner, or make them sequential in a timely manner.

Another great feature to help you grow sustainably is our new Recurring Campaign. You can now set up daily quests and weekly quests to engage with users.

💡 Tip №2:

Since social tasks are mostly off-chain, we highly recommend that you add a Sybil Prevention Credential to ensure that your community is authentic. The methods include Galxe Passport, Web3 Score, Gitcoin Passport, and transaction amounts across major blockchains. These techniques also make your Campaign more fair, thus popular, if the rewards are shared by real humans.

Rewards, Rewards, Rewards

In web3, early incentives are so important yet difficult to implement without a native token. While token strategies are essential to a community, Galxe’s uncountable Reward Types and Loyalty Points System can help you better incentivize and engage with your community, especially before the token launch.

By far, the most popular reward types are loyalty points, token rewards, or Galxe OATs (On-chain Achievement Tokens), a lightweight, gasless NFT solution, and ERC-721 token. Galxe OATs are now available on Aptos, Arbitrum, Avalanche, BNB Chain, Optimism, Polygon, Manta, and Mantle, with a total of 50M+ mints to date! Joepegs, an NFT marketplace on Avalanche, has built its community from scratch by leveraging these tools. Learn more about how they did it.

💡 Tip №3:

The Gas Station feature on Galxe allows you to make a “gas subsidy” for your participants so that your community can mint Galxe OATs for free! If you level up your Space Tier on Galxe, you’ll get rewarded with Gas Credits, along with our exclusive co-marketing benefits as you reach Space levels 3 and 4.

After gathering a community of early adopters, make them feel special! To award them with the recognition and status they deserve, what’s better than Discord Role rewards? You can easily keep track of the members who completed and claimed OATs/ NFTs from your past Campaigns and mass distribute Discord Roles to the right people. Check out Polyhedra’s OG Role Campaign to get a better idea.

💡 Tip №4:

Setting up a storyline for your community helps grow your brand awareness, with the possibility to expand the theme to your community’s name, brand pallet, mascot, etc. BONUS: Gamify and level up your Campaign story by utilizing the above-mentioned Discord Role feature, to quickly set up different teams, exclusive channels, and interest groups.

Besides the “basic” rewards mentioned above, Galxe has A LOT MORE fun Reward Types to make the experience more interactive!

1. Token Reward: A prize pool of ERC 20 tokens can be distributed through a Raffle or on a First Come First Serve basis.

2. Mystery Box: Randomize different tiers of rewards inside one box of surprise.

3. Custom Rewards: There’s still room for you to get creative and customize rewards that truly speak to your community.

There’s infinite possibilities waiting for you to explore and innovate. Our Client Strategy team is always here to help you reach growth goals tailored to your project. Apply for a Galxe Space if you don’t have one yet, and get in touch. 

Product, Feature, Ecosystem

To increase visibility of your new products and releases, you can incentivize participants to complete the on-chain tasks of your choice: for DeFi projects, it could be staking, bridging, and swapping tokens; for blockchains and developer tools, it could be deploying a contract, etc. Cred Protocol launched an interesting Campaign to ask users mint their web3 credit score.

💡 Tip №5:

To track on-chain activities, Galxe provides tools such as Subgraph Credential, Snapshot Credential, and even an “import your data” feature for users to complete tasks on your platform seamlessly and claim rewards on Galxe.

These tools are mostly used by DeFi projects and ecosystems such as Layer 1, Layer 2 blockchains. There are so many great Campaigns on Galxe that brought huge liquidity increase and traffic, with great user retention! The Optimism Quests, for example, brought almost a 50% increase in all Optimism usage and maintained the numbers 30 days after the Campaign had ended.

💡 Tip №6:

In addition to on-chain tasks, you can add a few social tasks to amplify your Campaign. Our Twitter Retweet Credential is the best tool to spread the words and create buzz. If you ever need help with finding the best mix of tasks, always check out our Campaign Templates and set it up with just one click. 

Growing an ecosystem or launching on testnet? You can rally a community of builders to test out your features before mainnet. Linea Voyage, the most recent testnet Campaign on Galxe, attracted millions of participants to interact and gain Loyalty Points. 

Loyalty Program, On-chain

Galxe’s Loyalty Points System is a solution for web3 projects to build their own loyalty programs on chain, and it’s a great way to engage with communities. There are many ways to utilize Loyalty Points. You can set up exclusive Discord channels for active members and use Loyalty Points in lieu of tokens for Snapshot proposals, ensuring that loyal users have a louder voice. Magic Square has done a trailblazing Campaign that encourages participants to make decentralized decisions. For dApps and DAOs that don’t have native tokens, this is a game changer.

💡 Tip №7:

Loyalty Points stand alone as a reward, but also works as an add on. On top of OATs, NFTs, you can assign an additional Loyalty Points value to the reward mix. As your contributors collect more rewards, meanwhile, their loyalty ranks increase on the leaderboard.

While there could be multiple tasks in one Campaign, you can assign different values of Loyalty Points to each. We recommend adding more points to the important actions (Ex: 5 pts for following your Twitter, 30 pts for trading or swapping on your DEX).

With Galxe’s API, you can sync with the leaderboard on Galxe Space to display on your own website. You can set up daily and weekly Recurring Campaigns with the same amount of Loyalty Points, or put Loyalty Points inside Mystery Boxes with randomized amount. There’s so much you can do.