Quests and airdrops have become powerful tools for web3 projects to spark engagement and reward participation. But there’s growing demand for deeper, more content-driven contributions, where users aren’t just participating, but actively shaping a project’s narrative and community presence.

That’s where InfoFi comes in.

What is InfoFi? 

InfoFi (Information Finance) enables users to tokenize content and reputation, turning knowledge and engagement into financial assets. Rather than rewarding only one-off actions, InfoFi supports a more sustainable system, one that recognizes long-term value, context, and impact. Whether it’s sharing insights on X or supporting a project as a trusted voice, contributors can earn based on the value they bring. 

For projects, InfoFi also provides a richer view of community dynamics by tying on-chain activity and off-chain content into a unified reputation layer. This helps projects identify and reward their most impactful supporters, not just the loudest or the most active.

From Participation to Purpose 

Most engagement platforms treat all actions equally: a click is a click, a tweet is a tweet. InfoFi changes that. By combining on-chain metrics (like TVL, volume, and protocol usage) with off-chain impact (like influence, reach, and content quality), InfoFi helps projects rank contributions by actual value.

Whether a user is providing liquidity or publishing high-quality content, their efforts are measured and rewarded based on how much they move the needle, not just whether they show up.

Why Tokenized Reputation Matters

In web2, creators and community members often generate tremendous value without receiving proportional rewards. InfoFi flips this model. By embedding tokenized incentives into the act of sharing knowledge or supporting projects, it transforms engagement into a form of capital, and reputation becomes currency.

This creates a sustainable growth flywheel:

• High-quality contributors are incentivized to do more

• Projects can surface and reward top talent

• Communities become more valuable over time

Introducing Starboard: Measure Growth. Reward Impact.

One of the most powerful examples of InfoFi in action is Starboard, a growth and analytics solution. Designed for web3 teams that want to go beyond surface-level engagement, Starboard helps identify and reward the contributors who drive real impact, both on-chain and off-chain.

Starboard uses a merit-based ranking system that attracts high-quality contributors by rewarding outcomes, not just effort. There’s no requirement for a large wallet balance or massive social following – just consistent, meaningful participation.

On the other hand, Starboard incorporates a built-in bot-resistance mechanism to ensure fairness and prevent manipulation. By analyzing social graphs and weighting contributions based on influence and authenticity, Starboard makes it difficult for bots or low-quality accounts to game the rankings. This lets projects focus on genuine contributors, while rewarding impact over noise.

A New Standard for Growth Campaigns

Projects using Starboard can launch tailored campaigns aligned with their strategic goals, whether that’s growing TVL, encouraging protocol usage, or amplifying key narratives on social media channels.

Each campaign includes:

• A defined objective

• A reward pool

• A real-time leaderboard that ranks users by relative impact

Starboard’s “Aura” score captures off-chain reputation and social influence, while advanced on-chain metrics track activity like liquidity provision, NFT mints, or contract deployments. This dual scoring system gives projects a clear, data-backed view of who their most valuable contributors are.

It also naturally encourages higher-quality participation. To rank highly, users must consistently contribute meaningfully, posting impactful content, completing key actions, and aligning with the project’s broader mission.

How Starboard Differs from Quest-Based Tools

While quest tools are great for early engagement and onboarding, Starboard is a complimentary solution that gives projects a more advanced way to:

• Set custom growth goals

• Reward users based on relative contribution

• Use analytics to fine-tune community strategy

By focusing on quality and sustainability, Starboard helps web3 projects spend their budgets more wisely, maximizing growth while ensuring rewards go to the users who truly deserve them.

Designed for Any Team Size, Built for Scalable Growth

Starboard is not just for large teams or massive communities. It’s built for any web3 organization that wants to prioritize quality engagement, whether you’re a DeFi protocol, consumer dApp, Layer 1, or infrastructure project.

At launch, Starboard is already being used by over 20 web3 projects, like SUI, 0G, and Plume each leveraging the platform to run outcome-driven campaigns powered by clear data and aligned incentives.

From ecosystem-wide initiatives to targeted contributor programs, Starboard helps steer communities toward intentional, data-informed growth. It also integrates seamlessly with the broader Galxe ecosystem—projects can direct user traffic and engagement to the metrics that matter most through Quest. And with built-in reward distribution via Galxe Earndrop, top contributors identified by Starboard can be instantly rewarded with tokens, NFTs, or custom assets—closing the loop from insight to impact.

The Future of Growth is Data Driven

With Starboard, web3 teams now have the infrastructure to:

• Track what matters

• Reward who matters

• Grow smarter, not just bigger

It’s time to move beyond vanity metrics and transactional participation. The future of growth is about impact, and it’s already here.

Read our latest Messari Report [INSERT LINK ONCE LIVE] on how Starboard is redefining web3 engagement. 

Discover more with Galxe Starboard.