• With a mission to democratize access to token distribution and build a truly participatory ecosystem, Dango chose Galxe to power its community-driven growth.

• In May 2025, Dango was one of the first launch partners for Galxe Starboard, Galxe’s InfoFi product designed to track and reward authentic community contributions.

• The ongoing campaign has delivered exceptional growth so far: with 37.8% follower increase in 11 weeks, 160K+ unique wallet participants, and doubled engagement rates.

The Challenge: Scale Growth Without Sacrificing Quality

Dango’s vision was clear: grow beyond vanity metrics and create a sustainable community foundation ahead of its mainnet launch. Rather than chasing speculation or one-off giveaways, the project wanted to attract real contributors, reward meaningful participation, and foster an ethos of “everyone eats.” That is, community members, not just insiders, could share in the project’s success.

Inside the Dango Growth Quest

Launch: May 29, 2025

Token Commitment: 1% of total DANGO supply

Duration: 11 weeks of active campaigns (ongoing)

As a Starboard launch partner, Dango co-designed an 11-week campaign that combined education, onchain activity, and community creativity. Leveraging both Galxe Quest and Starboard, Dango was able to build an ecosystem journey that attracted not only large-scale participation but content creation, tutorials, and sustained engagement.

Key Components:

• Lil Pudgy NFT Raffle: A pre-Starboard community activation that seeded early traction with nearly 23,000 participants in onchain raffle.

• Testnet Trader OATs: Over 135,000 participants completed onchain actions to earn credentials, proving product engagement.

• Starboard Aura: 5,700+ Starboard contributors created tutorials, memes, and engagement content, fueling organic growth.

The Outcome: Growth at Scale, Quality Intact

While the campaign is ongoing, results so far have already set a new benchmark for web3 marketing efficiency:

• 37.8% follower growth in 11 weeks (100K → 137,800 on X)

• Engagement rate doubled (15% → 33%), signaling higher-quality acquisition

• 164,000+ unique wallets participated—over 6x growth from pre-campaign levels

A more detailed breakdown of Starboard’s growth metrics is displayed below, comparing the 1 month data before and after Dango Starboard’s launch.

Riding the growth tide, Dango Starboard indexed 23,725 posts including 463 smart posts, attracting over 63 million views and 1 million engagement at the end of July.

More importantly, the quality of engagement stood out: tutorial content dominated over vanity retweets, spam/bot activity was minimal, and the campaign became a reference point in KOL and quest farming circles.

Conclusion: A New Standard for Growth

Dango’s growth journey is proof that community-driven campaigns don’t have to mean low-quality participation. By pairing Starboard’s transparent, leaderboard-driven model with Quest’s credentialing and distribution system, Dango achieved sustainable growth while maintaining authenticity.

• Onchain verification and Credentialing ensured authenticity at every step

• Gas Station credits subsidized transactions, improving completion rates

• Integrated identity systems reduced bot activity and reinforced campaign trust

For Web3 marketers, the message is clear: Galxe isn’t just a questing platform—it’s the infrastructure for performance marketing in the decentralized era.

"Going from zero to one as an early-stage project is tough. Building user trust, finding real contributors, and achieving meaningful mindshare requires you to go against the grain and take risks. Galxe and Starboard gave us the tools to do it right. In a short time, we’ve grown a community that’s aligned in values and excited to build with us, and that kind of foundation is priceless.”

— George Heath, Chief Growth Officer at Dango