As AI evolves, the demand for scalable computing infrastructure increases, but high costs and limited access can create barriers for many teams. Io.net addresses this by transforming underutilized GPUs into scalable virtual clusters via io.net Cloud, providing developers with customizable GPU resources for sophisticated AI applications.

To expand its reach, io.net partnered with Galxe, launching the Ignition quest to streamline onboarding and drive engagement. The results were remarkable: 300% more engagement, 4.39 million participants, and an 800% increase in social media followers.

This case study delves into how the Ignition quest redefined io.net’s community-building strategy, rewarding user contributions and fueling growth.

Building an Engaging, Scalable Onboarding Experience 

As io.net developed its decentralized infrastructure for GPU access, it faced a complex, dual-sided challenge. The platform needed to capture community interest in a highly specialized service while also providing a seamless way to introduce new users to the idea of decentralized GPU resources. 

More precisely, io.net set out to boost engagement, refine the onboarding process, and demystify decentralized GPUs, an often technical concept, making them more accessible and rewarding for users. The goal was to break down the complexity of decentralized GPU infrastructure, enabling users to grasp its value and foster a deeper understanding of this technology. 

This led io.net to Galxe. 

“Galxe’s ability to create customized, gamified quests with unique rewards set it apart from other platforms. This feature allowed us to target specific user actions and drive higher-quality engagement, making Galxe the clear choice for our community-building efforts.” – Hamza Ozsoy, io.net Marketing Ops

Gamified Onboarding with Galxe Quests

To boost engagement and simplify onboarding, io.net launched Ignition, an airdrop rewards program powered by Galxe, aimed at attracting and retaining a vibrant community. Through Ignition, participants earn rewards by completing interactive tasks that encourage exploration of io.net’s decentralized GPU network, foster community connections, and drive network growth. 

Here are the highlight tasks from the quest: 

• Social Media Interaction: Participants engaged with io.net’s social channels, boosting visibility and a more connected digital community. This active engagement not only kept users informed but also created a dynamic feedback loop, allowing the community to stay aligned with io.net’s evolving goals and innovations. 

• Learning About io.net’s Technology: Through educational tasks, users explored the fundamentals of decentralized GPU infrastructure and discovered how io.net repurposes underutilized resources to build scalable, cost-effective AI solutions. This not only increased understanding but also highlighted the value of decentralized computing.

• Joining the Discord Community: By acquiring roles in io.net’s Discord server, users connected with like-minded peers and gained exclusive access to discussions, updates, and support. This interaction created a vibrant space for collaboration and deeper engagement. 

Through Ignition, io.net turned onboarding into an engaging and rewarding experience that immersed users in the platform's values and community. By combining purposeful tasks with meaningful rewards, io.net created a dynamic, hands-on introduction to its decentralized ecosystem, cultivating a dedicated, knowledgeable community committed to supporting its growth and evolution. 

Results

The collaboration between io.net and Galxe resulted in an overall increased visibility, engagement, and community commitment. By harnessing Galxe’s expertise in gamified, web3-native engagement, io.net transformed its onboarding process into an interactive experience that was both rewarding and highly informative for users, strengthening their connection to the platform and its mission. 

Let’s take a closer look at the results:

• Community Engagement: Engagement grew by 300% across io.net's Discord channel, fueled by interactive discussions, role-based tasks, and exclusive updates that kept users active and connected to the community. 

• Expansive Reach: io.net’s Galxe-powered quest drew over 4.4 million participants, significantly broadening its exposure within the Web3 ecosystem and attracting a diverse range of users, developers, and contributors. 

• Exponential Social Media Growth: Social media following surged by 800%, highlighting the quest’s success in boosting brand awareness and sparking the interest of potential users. 

• Boosted Conversion Impact: io.net tripled its conversion rate, turning quest participants into dedicated community contributors, and fueling long-term participation within its ecosystem. 

• Real-World Impact: At Token2049 in Dubai, io.net's presence was significantly bolstered by the Galxe-powered campaign, with many attendees mentioning they first encountered the platform through the quest. 

The partnership with Galxe empowered io.net to go beyond traditional onboarding, creating a structured and engaging entry into its decentralized ecosystem. Io.net transformed the onboarding process into an interactive journey, attracting users and cultivating a knowledgeable, committed community aligned with its vision for decentralized GPU infrastructure and AI innovation. 

Want to supercharge your community? Launch your own custom quest with Galxe Quest and unlock new levels of engagement and loyalty.