In early 2024, Sony Block Solutions Labs introduced Soneium, a public Ethereum Layer 2 blockchain designed to bridge web2 and web3. Built using the OP Stack and part of the Optimism Superchain, Soneium is engineered for scalability, accessibility, and creative expression, enabling high-volume applications without compromising performance.

The Challenge: Build Community, Not Just Hype

For Soneium, launching the chain wasn’t just about technology, it was about “realizing the open internet that transcends boundaries.” Their vision was clear: educate new users, spark creativity, and establish a long-term community through genuine connection. Instead of relying on speculation or token incentives, the goal was to build real community engagement, grounded in learning, exploration, and shared creativity.

This is where Galxe’s questing infrastructure played a critical role.

Inside Soneium Conquest: A Quest to Conquer

With over 30 million users onboarded into web3 and a proven track record of driving onchain activity, Galxe was uniquely positioned to design an ecosystem journey that aligned with Soneium’s brand values.

Rather than focusing on rewards, Soneium Conquest was about storytelling. Galxe and Soneium co-designed a 4-week ecosystem journey that introduced users to core verticals within the Soneium ecosystem, including NFTs, SocialFi, and Gaming:

• Week 1: Creativity
  Dive into NFT tools and creator platforms on Soneium to learn how creators can bring their ideas to life onchain.

• Week 2: Connection
  Explore SocialFi apps that build relationships, identities, and how collaboration is fostered.
  Week 3: Joy
  Experience the excitement of blockchain gaming and next-gen entertainment through fun, experimental projects. 

• Week 4: Immersion
  Discover the immersive worlds of Soneium’s gaming partners and engage more deeply with consumer-facing apps and infrastructure tools. 

This immersive, multi-week journey introduced users to the real value of web3 while participants completed tasks like executing onchain transactions on Soneium, engaging with ecosystem projects through social media, and learning directly from founders during live AMAs. 

All of it is powered by Galxe’s credentialing and campaign system, which helped streamline onboarding, reward participation, and track onchain engagement.

The Outcome: Scalable Onboarding in Action

While many blockchain launches rely on speculation and short-term incentives, Soneium proved that web2-native brands can succeed in web3 through storytelling and connection-driven design. 

Soneium Conquest introduced dozens of ecosystem apps to hundreds of thousands of creators, developers, and non-crypto users, guiding them to experience the value of Soneium—not through speculation, but through exploration, education, and connection.

• 200K participants onboarded via Galxe’s interface and Soneium-native credentials

• 27 Ecosystem applications saw real engagement and growth 

• Developers and users connected through shared values and creative discovery

Galxe’s platform enabled this success by streamlining onboarding, amplifying reach through co-marketing, and providing hands-on support from campaign planning to post-launch. 

From Vision to Impact: A Deeper Integration with Galxe

Soneium Conquest was more than a quest, it marked the beginning of a technical partnership. Galxe is now fully integrated with the Soneium Mainnet, unlocking a smoother, more scalable experience for both users and developers.

Through this integration, Galxe users can now connect to Soneium using native wallet support, earn onchain credentials directly on Soneium, mint and manage NFTs on the Layer 2 chain, and participate in Soneium-powered campaigns without friction.

Conclusion: A New Path to Mainstream Adoption

Soneium’s launch made a blueprint for how web2 brands can enter web3 authentically and achieve sustainable ecosystem growth with the Galxe platform. Through deep integration, immersive experiences, and a shared commitment to openness, they’ve created a space where users don’t just learn about blockchain—they live it.

The open internet is here. And with partners like Soneium and Galxe leading the way, it’s ready to scale.