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Oct 30, 2024
Case Study
Author
Galxe
Berachain, a Layer 1 blockchain built on the Cosmos SDK, partnered with Galxe to launch the March of the Beras – an 80-day campaign that attracted over 8.5 million participants across the web3 space and resulted in significant boosts in liquidity, dApp visits, and community engagement to the Berachain ecosystem.
By leveraging Galxe Quest, Berachain created an interactive and educational journey that helped users explore its Proof-of-Liquidity (PoL) model, tri-token system, and DeFi opportunities. This immersive experience successfully transformed passive participants into active contributors, enhancing both platform growth and user engagement.
Challenge: Building a Liquidity-Driven Ecosystem
As a modular Layer 1 blockchain, Berachain is dedicated to redefining liquidity through DeFi legos (e.g., Automated Market Makers, Perpetual Futures, Lending Protocols) and liquidity pools while empowering decentralized applications (dApps) with robust network emissions. At the heart of this mission is the Proof-of-Liquidity (PoL) consensus mechanism, which not only bolsters the ecosystem's security but also rewards liquidity providers with soulbound governance tokens (BGT).
The Berachain ecosystem operates on three key tokens: BERA (the native token), BGT (the governance token), and HONEY (the network’s stablecoin). Together, these elements create a dynamic environment that supports efficient operations across the platform.
However, to achieve its goals, Berachain faced two key challenges: 1) guiding users through its multi-faceted platform for a deeper understanding of the PoL mechanism and tri-token system, and 2) ensuring consistent liquidity flow to support the PoL consensus and reward liquidity providers.
Solution: March of the Beras

To tackle these challenges directly, Berachain launched March of the Beras on Galxe Quest – a strategic initiative crafted to deepen user interactions and build organic growth within the Berachain ecosystem through a series of dynamic tasks, rewards, and social engagements.
Here’s a closer look at what the quest involved:
Daily dApp Visits: Participants were prompted to visit the Berachain Honey dApp regularly, ensuring consistent engagement and helping them gradually familiarize themselves with the platform’s core tools and functionalities.
Social Media Engagement: Users followed and shared Berachain updates on social media, expanding the platform’s visibility and creating awareness around its developments and features.
Educational Exploration: Participants explored the Proof of Liquidity page and Berachain Docs to gain a clearer understanding of the platform’s mechanisms.
Community Recognition: Users who earned the Bera Cub role in the Discord server gained access to the latest updates on the Berachain ecosystem, staying informed while deepening their involvement in the community.
Liquidity Provision: Participants contributed to the platform’s liquidity by providing $BERA through the Berachain Faucet, known as “drip”.
Token Swaps: Users engaged in platform transactions by swapping $BERA for $STGUSDC on BEX (Berachain Exchange), facilitating deeper interactions within Berachain’s ecosystem.
Reward Redemption: By converting $STGUSDC, users minted $HONEY, earning rewards that encouraged ongoing participation and solidified their engagement with the platform.
Results: Unlocking Growth Beyond the Quest
At the end of the quest, the March of the Beras drew an impressive 8.5 million participants and 10.9 million visitors over 80 days, highlighting the effectiveness of a well-crafted, immersive experience. More than just increasing engagement, the quest brought significant boosts to Berachain’s liquidity, dApp visits, and overall community involvement.
Through its Galxe quest and carefully curated tasks that guided a seamless journey across Berachain’s dApps, the platform’s community continued to expand well beyond the event. Today, the platform has grown its community to over 930k followers on X and 470k members on Discord. On the liquidity front, Berachain is securing its position with $25 billion in TVL on BEX and over $64.3 million in staked BGT, further solidifying its role as a liquidity leader.
This case study illustrates how a thoughtfully designed quest can drive sustainable growth and engagement in the blockchain space. By tapping into the Galxe ecosystem, Berachain successfully turned participants into active contributors, shaping the platform’s ongoing development.
Explore more on the Galxe Dashboard to kickstart your own quest or dive deeper into the finer details of launching your Galxe Quest here.
About Galxe
Galxe is a decentralized super app and web3’s largest onchain distribution platform. Through its robust infrastructure and product suite of modular AI, digital identity, and blockchain technologies — Quest, Passport, Score, Compass, and Alva — Galxe supports the development of advanced, user-friendly web3 applications with an emphasis on secure and self-sovereign digital identity management. The recent introduction of Gravity, a Layer 1 omnichain leveraging Galxe’s infrastructure, enables developers to tap into Galxe’s 30 million users and create new products that help onboard the world to web3.
About Gravity
Gravity is a high-performance Layer 1 blockchain built for mass adoption, powering an ecosystem of over 25 million users. Built by Galxe, Gravity achieves over one gigagas per second throughput and sub-second finality with a pipelined AptosBFT consensus engine and Grevm (Gravity EVM), a parallel EVM runtime, while maintaining PoS security through restaking technology.